Website Marketing Privacy Notice


Mitsubishi Power Americas, Inc. and its group companies (“Mitsubishi Power” or “MPW-AMER”) welcomes your interest and use of our website. Information and privacy protection are important concerns to us and Personal Data collected during its utilization is processed according to the applicable laws, regulations, our Global Data Privacy Policy and this Website Marketing Privacy Notice (“Privacy Notice”).

What is Personal Data?

Any information relating to an identified or identifiable natural person.

Personal Data we collect

Mitsubishi Power will collect, use and process any Personal Data voluntarily provided by you such as name, company name, address, date of birth and any information resulting from the utilization of our website, such as IP address, pages visited, date of visit etc.

Purposes of the processing of your Personal Data

  1. 1. Marketing

    Your Personal Data may be used for marketing and promotional activities. For instance, your e-mail address may be used by us to provide updates about our products, services, or other information that might interest you.

  2. 2. Communication

    Your Personal Data may be used for communication purposes by different means between you and Mitsubishi Power, including e-mail, letter, social media if you have agreed to, cell phone etc.

  3. 3. Legal compliance

    As a result of legal measures in different contexts or requests by relevant authorities or court orders, Personal Data might be shared by Mitsubishi Power to comply with its obligations under law.

  4. 4. Security

    In the event it is necessary to investigate unlawful or fraudulent activities or in cases where there are threats to the safety of any person or violations of policies, notices and any other commitment.

Basis for processing your Personal Data

  1. 1. Your consent

    When you share your Personal Data with Mitsubishi Power you agree with its processing under this Privacy Notice. Consent can be withdrawn by contacting us at [email protected].

  2. 2. Legitimate interest

    Certain activities such as ensuring IT security and operation as well as the prevention and investigation of criminal acts of misconduct might require Mitsubishi Power to process your personal data.

  3. 3. Public interest and compliance with laws

    Mitsubishi Power is subject to laws and regulations that might involve processing of Personal Data. Therefore, to fulfil these obligations your Personal Data might be processed.

Access, storage and security

Only authorized persons and third parties working for on behalf of Mitsubishi Power will receive your Personal Data, as well as government authorities or law enforcement, when applicable.

Personal data will be processed and stored for as long as it is required to meet contractual and statutory obligations, including in the context of legal statutes of limitation.

Mitsubishi Power applies technical and organizational measures to protect data under its control.

What are your rights and how to exercise them?

  • Right of access
  • Right of rectification
  • Right to ask to stop contacting with direct marketing or promotional activities
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent
  • Right to complain to the relevant data protection authorities

Which cookies do we use?

Below is a detailed list of the cookies we use on our website. We classify cookies in the following categories:

  1. 1. Strictly Necessary:

    Strictly Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  2. 2. Performance:

    These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information that these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

  3. 3. Functionality:

    These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features.

  4. 4. Unclassified:

    Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Use of Cookies

1. Strictly Necessary Cookies

Provider Cookie Name Function/Description Retention
Hubspot __hs_opt_out

This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again.

This cookie is set when you give visitors the choice to opt out of cookies.

6 months
HubSpot __hs_do_not_track

This cookie can be set to prevent the tracking code from sending any information to HubSpot.

6 months
HubSpot __hs_initial_opt_in

This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.

Seven days
HubSpot __hs_cookie_cat_pref

This cookie is used to record the categories a visitor consented to.

6 months
HubSpot __hs_gpc_banner_dismiss

This cookie is used when the Global Privacy Control banner is dismissed.

180 days
HubSpot __ cfduid

Cookie associated with sites using CloudFlare used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from.

29 days
HubSpot __ cfruid

Cookie associated with sites using CloudFlare used to support their Rate Limiting products. As part of our Rate Limiting solution, this cookie is required to manage incoming traffic and to have better visibility on the origin of a particular request.

HubSpot __cf_bm

Cookie associated with sites using CloudFlare. This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection.

It expires in 30 minutes.

2. Performance

Provider Cookie Name Function/Description Retention
Hubspot __hssc

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

HubSpot __hssrc

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

HubSpot __hstc

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

390 days
HubSpot easy_cookies_policy_check

This cookie informs users that the site uses cookies in compliance with applicable law.

HubSpot _gat

According to Google, it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.

10 Minutes
HubSpot _gid

According to Google, it distinguishes users by storing and updating a unique value for each page visited.

24 hours
HubSpot _ga

This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor although this is customizable by website owners.

365 days

3. Functionality

Provider Cookie Name Function/Description Retention
Hubspot hubspotutk

This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.

390 days

4. Selling Data to Third Parties

We do not sell data to third parties.

How to control cookies

If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.

Most browsers allow you to view, manage, delete, and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt-out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

How can I contact MPW-AMER in respect of my Personal Data?

Christa Reichhardt
400 Colonial Center Pkwy, Lake Mary, FL 32746
Phone: (407) 688-6100
Email: [email protected]

Privacy Notice Updates

Mitsubishi Power may update this Privacy Notice to comply with data protection laws regulations updates as well as in consideration to changes in its processes and practices. Substantial updates to this Privacy Notice will be informed.