MHPS Adopts "Power For a Brighter Future" As New Brand Slogan -- Highlights Company's Enhanced Presence in Global Markets --
Yokohama, April 3, 2017 -- Mitsubishi Hitachi Power Systems, Ltd. (MHPS) has created a new brand slogan, "Power for a Brighter Future," to signal the value the Company provides to the global community. The creation of this new slogan supports the Company's ongoing efforts to promote deeper understanding of MHPS's corporate activities, business scope and enhanced presence in the global market.
MHPS is now in its fourth year of operation, having been established in February 2014 as a joint-venture between the thermal power system businesses of Mitsubishi Heavy Industries, Ltd. (MHI) and Hitachi, Ltd. Since then MHPS has worked to leverage synergies between the two, building on their combined strengths to respond to the needs of customers and society. As the Company continues to achieve global business expansion, it has steadily improved its strength in three core areas: technology, comprehensive engineering and after-sale servicing. In this way the Company is able to provide products of superlative quality and reliability, deliver projects around the world, and consistently meet user needs.
Kenji Ando, President and CEO of MHPS, commented: "The newly adopted brand slogan encapsulates the essence of MHPS's Vision Statement, and highlights how thermal-power and environmental technologies open the door to a brighter future for our planet. Under this banner we will continue to promote our activities globally".
Based on its expertise in thermal power generation and environmental technologies, MHPS will pursue further technological innovation and global expansion at an accelerated pace, contributing to a sustainable global environment and the creation of richer lives for people around the world.
The new brand slogan and accompanying logo can be seen below:
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